Open to Remote Opportunities Nationwide

Digital Growth & Authority-Building Strategist

Helping Growth-Oriented Companies Earn Attention, Trust & Customers

I help growth-oriented organizations improve search and AI-engine discoverability, build credible marketplace visibility through news media, generate qualified demand, and convert more of the attention they earn into customers. My work combines SEO/AEO, authority-building news-media visibility, paid acquisition, conversion-focused messaging, and more than 25 years of sales and digital-growth experience.

Troy S. Lassoe, Digital Growth and Authority-Building Strategist

Sanford, Florida · Remote nationwide

Selected Career Impact

Commercial results, not generic marketing claims.

$300K+

Additional pharmacy profit generated within 18 months through Facebook advertising strategy, targeting, offer messaging, and campaign optimization.

686

U.S. news-site brand mentions from one distributed release for an anonymous consumer-finance education test project.

21%

Average annual growth rate achieved while leading RAIDking Technologies marketing, sales, positioning, and nationwide customer acquisition.

No. 7

Raised an IC System Central Florida sales district from nearly 200th in the U.S. to No. 7 within one year.

What I Bring

A full-funnel view of growth.

Marketing works best when visibility, positioning, lead generation, and sales conversion reinforce one another. I bring a commercially grounded perspective shaped by building businesses online since 1998, leading marketing and sales, and working directly with the consequences of whether campaigns create revenue.

My differentiator is the ability to connect search and AI-engine discoverability with credible news-media visibility, demand generation, paid acquisition, conversion strategy, and practical sales thinking.

  • SEO/AEO strategy: Strengthening discoverability in conventional search and AI-driven answer experiences.
  • News-media authority building: Creating publisher-hosted visibility, brand mentions, and off-site credibility signals through syndicated news-release distribution.
  • Demand generation: Aligning audiences, offers, messaging, traffic sources, and follow-up systems around qualified opportunities.
  • Conversion strategy: Improving the path from attention to action through clearer positioning, offers, landing-page direction, and calls to action.
  • Paid acquisition: Applying Facebook Ads and Google Ads knowledge to reach the right audiences and create measurable commercial outcomes.

Career Highlights

Experience built through ownership, accountability, and results.

2020–Present

Chief Marketing Strategist · Magnum Opus Media Group, LLC

Leads strategy involving SEO/AEO, news-media authority building, lead generation, conversion messaging, paid-acquisition direction, and nationwide brand-visibility campaigns.

2018–2023

Marketing Director & Business Manager · Ball’s Rexall Drugs, Inc.

Led online-presence, marketing, customer-acquisition, and business-management initiatives. Developed Facebook campaigns that generated more than $300,000 in additional pharmacy profit within 18 months.

1998–2018

Founder, President & Director of Marketing & Sales · RAIDking Technologies, Inc.

Built a commercial data-storage company into a nationally known brand; won customers including NASA Goddard Space Flight Center, the U.S. Air Force, Google, UCLA, and Harvard University.

1987–1996

District Sales Manager / Corporate Sales Trainer · IC System, Inc.

Moved a Central Florida district from nearly 200th nationally to No. 7 in one year, then trained sales professionals across a five-state region.

The Right Fit

Built for organizations that value ownership and measurable progress.

I am pursuing a focused remote opportunity with a growth-oriented organization where I can apply my experience to one company’s visibility, acquisition, positioning, and conversion goals.

Growth-oriented teams

Companies ready to turn stronger market visibility and clearer positioning into a meaningful competitive advantage.

Lean, accountable environments

Founder-led, agency, and small-to-midsize organizations where sound judgment and practical execution matter.

Commercially minded marketing

Teams that value qualified demand, conversion, retained customers, and revenue—not activity for activity’s sake.

Professional Inquiries

Let’s discuss what I can help your organization accomplish.

I welcome conversations with organizations seeking a commercially minded marketing strategist who understands both demand generation and the sales realities behind it.

For professional inquiries, please connect with me through LinkedIn.